LSE FORGOOD
The LSE FORGOOD initiative brings the leading ethical behavioural intervention framework to business.
Behavioural science has transformative power to improve customer and employee experiences. Many success stories demonstrate improvements in product design, user experience, cultural change and training - spurring widespread interest by businesses.
The framework
The FORGOOD framework is designed to be both philosophically sound and practically applicable, whether in public policy or corporate environments. It is a practical ethical framework built on seven key principles — Fairness, Openness, Respect, Goals, Opinions, Options, and Delegation.
FORGOOD helps organisations to navigate complex dilemmas and empowers them to meet the rising demands for accountability and integrity in their operations. It can be used in conjunction with tools and processes in a range of applications.
First published in 2022, a growing body of evidence supports its use across government and commercial applications.
Why the FORGOOD framework?
- Ensuring ethical nudging for good. This framework helps you design interventions that are both effective and ethically sound.
- Driving better outcomes for good. Using this framework leads to more impactful and well-designed behavioural interventions.
- Creating lasting impact, impact for good. It supports long-term, sustainable success for your organisation.
Membership
Join our community
We are convening a community of behavioural scientists committed to raising standards and professionalism in the discipline for better outcomes, accountability and public trust.
Members meet quarterly to workshop industry-specific application of the framework and associated toolkits as well as to explore the latest research and learn from each other.